Merlin · Managed Ecommerce Performance Desk

One independent view of what is actually working.

Merlin reconciles storefront, ad-platform, agency, funnel, and cost data into one managed operating read—so you can challenge conflicting claims and decide what to scale, cut, fix, or investigate.

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Your public brand context first. No credentials or account connection required.

We prepare a branded, illustrative preview before the discovery call. Live data connections and the production build begin only after a signed scope.

ShopifyReconciled

AmazonReconciled

Meta18m delayed

EmailCurrent

InventoryCurrent

Collected revenue$84,620After discounts + refunds

COGS + variable costs$46,500Product + shipping + fees

Paid-media spend$14,280Meta + Google

Contribution after ads$23,84028.2% of collected revenue

Break-even ROAS2.22xCurrent first-order cost model

Morning read

Paid acquisition cleared the blended profit gate. Contribution after marketing remains positive under the current cost model.
Meta deserves a controlled increase. Its commerce-matched contribution stayed above the approved hold line.
Google needs a funnel inspection. Purchase volume held while contribution per order compressed.

MetaScale carefully$8,420$51,800$17,120

GoogleInspect funnel$5,860$32,820$6,720

Paid total$14,280$84,620$23,840

Website sessions12,480

100%

Added to cart1,124

9.0%

Reached checkout612

4.9%

Purchases339

2.7%

Why the weekly report still feels incomplete

The numbers exist. The trusted decision does not.

Merlin closes the gap between several plausible reports and one governed business answer the operator can act on.

01 · Conflicting platform truth

Every platform can report a different winner.

Meta, Google, Shopify, Amazon, and the agency report each answer a different question. Without a governed source hierarchy, nobody knows which number should run the business.

02 · Manual reconciliation

The operating answer is rebuilt by hand.

Someone still has to stitch together spend, orders, costs, funnel performance, attribution caveats, and source exceptions before the team can trust the weekly read.

03 · No independent owner

A dashboard cannot challenge the people reporting into it.

Merlin preserves disagreements, labels unknowns, and gives the founder or operator an independent read they can use to question an agency, channel, or internal recommendation.

What the Performance Desk owns

The operating truth, assembled and maintained for you.

The value is not another ROAS chart. It is having one accountable owner reconcile the sources, preserve the caveats, and keep the decision current.

Govern the source hierarchy

Define which system owns orders, spend, costs, funnel events, attribution claims, and every exception that can change the decision.

Reconcile performance and economics

Combine commerce, paid channels, funnel behavior, COGS, discounts, refunds, shipping, fees, and other variable expenses in one maintained workflow.

Show only what the evidence supports

See channel, campaign, ad, funnel, and contribution views with attribution confidence and unresolved discrepancies kept visible.

Own the operating read

Receive the daily or weekly scale, cut, fix, or investigate brief—with source monitoring, backfills, and reporting repairs handled for you.

A tailored first conversation

See what the desk could look like for your brand.

Send us your store and the reporting problem you want solved. Before the call, we use public brand and ad context to prepare an illustrative dashboard preview in your visual language.

How the preview works

01 · Send us your brandShare your store URL and the reporting problem you want the dashboard to help resolve. No credentials or exports are needed.
02 · We review the public contextWe study the storefront, brand styling, product mix, and publicly visible ad creative to understand the operating context.
03 · We prepare a branded previewWe create an illustrative dashboard concept using your visual language and the reporting sections most relevant to your problem.
04 · Discovery and case-study walkthroughOn the call, we show the preview, walk through an anonymized operating example, map your real sources, and define the paid scope if there is a fit.

What you will see on the call

A branded, illustrative dashboard concept
An anonymized case study of the managed workflow
A map of the real sources, gaps, and owners your build would require

Public ad libraries reveal creative—not spend, attributed sales, or profit. Preview values are illustrative until live data is connected after signing.

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Where does the reporting answer break down?

The case study behind the preview

The underlying reporting workflow is already running.

An anonymized ecommerce client system already reconciles company-specific KPIs, Shopify and Amazon reporting, paid-channel diagnostics, daily and weekly delivery, and source exceptions.

That proves we can operate the reporting workflow. It does not imply a universal performance, ROAS, or profit lift.

EconomicsCompany-specific definitions

CommerceShopify + Amazon

Decision layerDaily + weekly operating read

ExceptionsSource health + backfills

InventoryStockout-risk alerts

Keep your stack

Merlin sits between the tools and the profit decision.

Triple Whale, Polar, Ads Manager, spreadsheets, and finance systems can stay. Merlin reconciles the overlaps, applies the cost model, and owns the scale, cut, or fix read.

Triple WhalePolarSpreadsheetsSource platforms

Merlin Profitability DeskCosts · attribution rules · reconciliation

Scale · cut · fixOne governed operating decision

Fit

Best for operators spending money without a clean profit read.

Good fit

Paid acquisition is already active
COGS and variable costs exist but live elsewhere
Performance is reconciled in a daily or weekly spreadsheet
The team cannot confidently say what to scale, cut, or fix

Probably not yet

You are not running paid acquisition yet
You do not know product or variable costs
You only want campaign management or new creatives
You want a guaranteed profit or ROAS lift

One place to start

See the reporting desk mapped to your brand.

Send us your store and reporting problem. We will prepare the illustrative preview, then use the call to map the real sources and operating scope.